Lurelly x Gypsyone
I ESTABLISHED THE BRAND LURELLY IN 2012, ITS ALWAYS BEEN A PASSION OF MINE TO CREATE AND WEAR EXACTLY WHAT I FELT LIKE. MY MOTIVATION BEHIND THE BRAND WAS BEING ABLE TO PROVIDE WOMEN AND GIRLS LIKE MYSELF EVERYWHERE WITH AFFORDABLE LUXURY, I LOVE SOURCING MY OWN FABRICS AND LACES, FINDING THE NICEST QUALITIES OF EVERYTHING OUT THERE AND BRINGING IT TO THE LURELLY GIRL.
JENAH HAS ALWAYS BEEN A MUSE OF MINE, HER EFFORTLESS STYLE AND ISLAND GIRL VIBES ARE REALLY ATTRACTIVE AND RELATABLE, ESPECIALLY TO ME SINCE I GREW UP ON AN ISALND MYSELF. I WANTED TO CREATE THIS COLLECTION WITH HER BECAUSE HER STYLE, AESTHETIC & CREATIVE EYE ARE AMAZING YET SO SIMPLE, CLASSY AND FEMININE .
JENAH (GYPSYONE) ; I’ve always admired Lurelly as a brand since the day I saw it. I think the designs are executed in a way that conveys class with the perfect amount of femininity and sensuality, which is hard to find. When Lurell and I spoke initially about this collaboration it made so much sense to me because through our friendship she has influenced me to embrace my hidden girly alter ego and fine tuned my love for silks and lace.